A New Way to Hoop
FIBA 3x3 Basketball
3x360 Sports is a leading FIBA 3x3 based platform passionate about the growth of 3x3 (3 on 3) basketball throughout North America. FIBA 3x3 is the world’s #1 urban team game, among the fastest growing alternative sports globally, and made its Olympic debut in the 2021 Summer Games.
Recognized as a top events and brand activation operator of 3x3-focused events, 3x360 Sports is committed to providing inclusive opportunities for inspired players of all ages, ability and backgrounds.
We are 3x3 basketball.
By the Numbers
Hooplandia 3×3 Festival
3×360 Sports is excited to announce a new partnership with Eastern States Exposition (ESE) and the Naismith Basketball Hall of Fame in Springfield, Mass.
In the heart of Greater Springfield, the birthplace of basketball, 3×360 proudly presents Hooplandia, The Northeast's Ultimate 3x3 Basketball Tournament and Festival. Hooplandia will run June 19-21, 2026, set against the backdrop of the Eastern States Expo fairgrounds.
Who We’ve Worked With
Snapshot of brands we’ve partnered with…
Next Stop: Hooplandia 3×3
Follow our journey!
What They’re Saying
Learn the Game
3x Academies are our 3x3 (3 on 3) player and team development curriculum for players and groups of all ages, gender and ability. Designed to introduce the FIBA 3x3 format while teaching key court concepts and relevant skills, 3x Academies provide aspiring players a Pathway to pursue 3x3 basketball at the youth, recreation, competitive and pro levels.
